When it comes to SEO, keywords are the foundation of any successful strategy. But what makes a great keyword? To answer this question, it’s important to understand the basics of keyword research and how to use them effectively.
Keywords are words or phrases that people type into search engines when looking for information. They are the building blocks of SEO, as they help search engines understand what your content is about and how it should be ranked.
When selecting keywords, it’s important to consider both relevance and competition. Relevance means that the keyword should be related to your content and should accurately describe what you’re offering. Competition refers to how many other websites are targeting the same keyword. The higher the competition, the harder it will be to rank for that keyword.
To find great keywords, start by brainstorming a list of words and phrases related to your content. Then, use a keyword research tool like Google Keyword Planner or SEMrush to find related keywords with high search volume and low competition.
Once you’ve identified some potential keywords, you can use them in your content in several ways. First, include them in your page titles and meta descriptions. This will help search engines understand what your page is about and will also help it show up in relevant searches.
You can also use keywords in your headings, subheadings, and body copy. This will help search engines understand the structure of your content and will also make it easier for readers to find what they’re looking for.
Finally, you can use keywords in your URLs and image alt text. This will help search engines understand the context of your content and will also make it easier for users to find your page when they’re searching for something specific.
In summary, great keywords are those that are relevant to your content and have low competition. To find them, start by brainstorming a list of words and phrases related to your content and then use a keyword research tool to identify potential keywords with high search volume and low competition. Once you’ve identified some potential keywords, use them in your page titles, meta descriptions, headings, subheadings, body copy, URLs, and image alt text.