Optimizing URLs for SEO

  1. On-page SEO
  2. Technical optimization
  3. Optimizing URLs for SEO

Having an optimized URL structure is an essential part of any SEO strategy, as it can help your website rank higher in search engine results. But optimizing URLs for SEO is not just about making them shorter and more readable; it's also about using the right keywords and making sure that the structure is consistent and easy to understand. In this article, we'll take a look at the different aspects of optimizing URLs for SEO, from choosing the right keywords to creating a structured hierarchy for your content.

Image URLs

Image URLs are an essential part of SEO, as they help search engines better understand the content of a page. It's important to use appropriate image URLs that are descriptive and include ‘alt’ tags with each image.

Alt tags provide additional information about the image and can be used by search engine crawlers to better understand the content. Using descriptive image URLs and alt tags will help search engines rank your page higher in search results, improving visibility and increasing organic traffic. When creating an image URL, it's important to use relevant keywords and include the file type extension such as .jpg or .png. This will help search engines better understand the content of the image and its relevance to the page.

In addition, it's important to ensure that each image is optimized with compression to reduce the file size without sacrificing quality. This will help ensure that your images are loading quickly, which can improve user experience and SEO.

URL Structure

A good URL structure is essential for optimizing your website for SEO. It should be short, easy to remember, and include relevant keywords. Shorter URLs are generally better than longer ones because they are easier to remember and type into a browser.

URLs should also be structured in a way that makes sense to the user. For example, the URL for an article about SEO should include the words “SEO” or “search engine optimization” in it. Including relevant keywords in your URLs can help search engines understand what your page is about, which can result in better rankings. It can also help users find the page more easily as they search for related terms.

However, it is important not to stuff too many keywords into your URLs as this can have a negative impact on SEO. It’s also important to keep in mind that URLs are case sensitive, so make sure you use the correct capitalization when creating them.


Redirects are an important part of SEO because they help to make sure that visitors arrive at the correct page on your website. A 301 redirect is a permanent redirect which tells search engines that a page has been moved to a new location and should update their records accordingly. When possible, it's best to use 301 redirects, as they preserve the link juice of the original page and pass it onto the new page.

However, if a page has been removed and no longer exists, it's important to use a 404 error. This tells search engines that the page is gone and should not be included in their search results. Failing to do this can have a negative impact on your SEO, as the search engine may be indexing pages which no longer exist. By using the correct redirects and ensuring that any deleted pages return a 404 error, you can make sure that your URLs are helping you get more organic traffic.}.

Juan Finfrock
Juan Finfrock

Evil beer fanatic. Professional social media ninja. Subtly charming twitter scholar. Subtly charming tv guru. Infuriatingly humble zombieaholic. Extreme tv enthusiast.